Why?
I was watching tonight's episode of that pitiful excuse for a TV drama called CSI:NY, when I came across this ad, which was a spot for BASF. Yes, the chemical company. I'm afraid the ad is in Spanish, because I couldn't find one in English. But it's exactly the same ad, with the ice climbers, but the comment is in English.
Now, why is BASF doing ads at 10pm? To Joe Public? It isn't like there would be potential clients watching it. Or does that happen?
Does a family guy who is watching CSI:NY because his daughter likes watching Don Flack's fabulous tie collection, sees the ad and goes "hmmm, yes, my company needs a chemical supplier, and maybe I'll talk to my superiors about BASF"?
It's not like they're pushing people to buy a drug or anything. And anyway, those kind of ads (drug ads to the lay person) might be plentiful Stateside, but is non-existent over here...
2 comments:
They may be just trying to increase their popular image, because chem companies have a notoriously bad reputation.
We have BASF and DOW ads a lot over here, talking about the Human Element and whatnot. Oh, and the American Plastics Council, or something like that. I never know what they're advertising for, since I would guess that they're getting an absolute glut of resumes every single day. But, oh well, let them spend their money however they should choose, I guess.
But, yes, I've often had the same questions as you pose right after watching one of those commercials.
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